The employers' perceptions of what makes graduates marketable
In today’s world, industries are experiencing changes more rapidly. Various factors are propelling these changes such as globalisation, internationalisation, rapid changes in technologies and intense competition. These changes have a profound impact on higher education institu...
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my.utm.147912017-08-14T01:37:07Z http://eprints.utm.my/id/eprint/14791/ The employers' perceptions of what makes graduates marketable Baharun, Rohaizat Suleiman, Ebi Shahrin H Social Sciences (General) In today’s world, industries are experiencing changes more rapidly. Various factors are propelling these changes such as globalisation, internationalisation, rapid changes in technologies and intense competition. These changes have a profound impact on higher education institutions, as education is the foundation on which a competitive workforce is built. Despite some impressive improvements in performance in the higher education institutions, many students still emerge from the education system ill equipped to meet the challenges of life and employment. In the era of a new revolution in which knowledge and applied intelligence is rapidly becoming the key to national survival and success, “marketable” graduates are needed to help their organisations gain a competitive advantage. Industries are in constant need for a consistent and reliable supply of educated and skilled business graduates. On the other hand, universities have the responsibility to produce graduates that will meet the market needs or the requirements of the industries. However, universities are lagging behind in meeting the needs of the industries. In addition to that, there is a gap between the knowledge, skills, and qualities possessed by the universities’ graduates and the knowledge, skills and qualities required by the graduates’ prospective employers. Penerbit UTM Press 2009 Book Section PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/14791/1/RohaizatBaharun2009_TheEmployers%27PerceptionsofWhatMakesGraduates.pdf Baharun, Rohaizat and Suleiman, Ebi Shahrin (2009) The employers' perceptions of what makes graduates marketable. In: Contemporary Issues in Marketing. Penerbit UTM Press, Skudai, Johor, pp. 1-18. ISBN 978-983-52-0717-4 |
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H Social Sciences (General) Baharun, Rohaizat Suleiman, Ebi Shahrin The employers' perceptions of what makes graduates marketable |
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In today’s world, industries are experiencing changes more rapidly.
Various factors are propelling these changes such as globalisation,
internationalisation, rapid changes in technologies and intense
competition. These changes have a profound impact on higher
education institutions, as education is the foundation on which a
competitive workforce is built. Despite some impressive improvements
in performance in the higher education institutions, many students still
emerge from the education system ill equipped to meet the challenges
of life and employment. In the era of a new revolution in which
knowledge and applied intelligence is rapidly becoming the key to
national survival and success, “marketable” graduates are needed to
help their organisations gain a competitive advantage. Industries are
in constant need for a consistent and reliable supply of educated and
skilled business graduates. On the other hand, universities have the
responsibility to produce graduates that will meet the market needs or
the requirements of the industries. However, universities are lagging
behind in meeting the needs of the industries. In addition to that, there
is a gap between the knowledge, skills, and qualities possessed by
the universities’ graduates and the knowledge, skills and qualities
required by the graduates’ prospective employers. |
format |
Book Section |
author |
Baharun, Rohaizat Suleiman, Ebi Shahrin |
author_facet |
Baharun, Rohaizat Suleiman, Ebi Shahrin |
author_sort |
Baharun, Rohaizat |
title |
The employers' perceptions of what makes graduates marketable |
title_short |
The employers' perceptions of what makes graduates marketable |
title_full |
The employers' perceptions of what makes graduates marketable |
title_fullStr |
The employers' perceptions of what makes graduates marketable |
title_full_unstemmed |
The employers' perceptions of what makes graduates marketable |
title_sort |
employers' perceptions of what makes graduates marketable |
publisher |
Penerbit UTM Press |
publishDate |
2009 |
url |
http://eprints.utm.my/id/eprint/14791/1/RohaizatBaharun2009_TheEmployers%27PerceptionsofWhatMakesGraduates.pdf http://eprints.utm.my/id/eprint/14791/ |
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1643646453026914304 |
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13.153385 |