Consumer acceptance of a new product: food packaging using a smart bio-switch concept

• Main Authors: Sanusi, Sazlina Azwa, Tan, Rachel, Nordin, Nor Akmar
• Format: Book Section
• Language: English
• Published: Penerbit UTM Press 2009
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/14755/1/AmranRasli2009_ConsumerAcceptanceofaNewProductFood.pdf; http://eprints.utm.my/id/eprint/14755/

In the past twenty years, the use of plastic packaging has grown remarkably, because of its convenience for manufacturing, handling and daily usage. In particular, multilayer barrier packaging has challenged metal and glass for a longer shelf life in food packaging, because of...