Determinants of brand towards mineral water: a case study of spritzer
Brands are very important to the brands owner in order to build a strong foothold in the marketplace. A successful brand is one of the most valuable terms which has been extensively discussed by both academicians and practitioners over the past decade and usually referred...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTM Press
2009
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/14459/1/AhmadSharifuddinShamsuddin2009_DeterminantsofBrandTowardsMineralWater.pdf http://eprints.utm.my/id/eprint/14459/ |
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