Corporate communication: what is it doing in language for specific purposes?
Nickerson (1998) says, One way forward for Business English research is not to consider language as separate from the corporate environment within which it is used, but rather as an intrinsic part of that environment. (pp. 281-294) The above statement says a lot about the...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTM Press
2009
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/14455/1/HadinaHabil2009_CorporateCommunicationWhatisitDoinginLanguage.pdf http://eprints.utm.my/id/eprint/14455/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Nickerson (1998) says,
One way forward for Business English research is not to
consider language as separate from the corporate environment within
which it is used, but rather as an intrinsic part of that environment.
(pp. 281-294)
The above statement says a lot about the relationship
between language and corporate environment. The specific language
used for a specific environment requires a careful analysis of the
discourse community in terms of what are the norms, conventions
and purposes of the speech events in that particular discourse. Thus,
communication is one aspect that needs to be looked at to understand
what is going on in the organization. |
|---|