Brand management: brand dynamic: building the most valuable asset in business
Businesses all over the world are recognising the phenomenal value of brand as a driver for profitability. A strong competitive brand differentiates a company from its rivals, attracts attention, represents quality, generates confidence and gains consumers’ loyalty. As a complex mixture of...
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| Main Authors: | , |
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| 格式: | Book Section |
| 语言: | English |
| 出版: |
Penerbit UTM Press
2009
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| 主题: | |
| 在线阅读: | http://eprints.utm.my/id/eprint/14447/1/FauziahShaikAhmad2009_BrandManagementBrandDynamicBuilding.pdf http://eprints.utm.my/id/eprint/14447/ |
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