Brand management: brand dynamic: building the most valuable asset in business

• 主要な著者: Shaik Ahmad, Fauziah, Baharun, Rohaizat
• フォーマット: Book Section
• 言語: English
• 出版事項: Penerbit UTM Press 2009
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/14447/1/FauziahShaikAhmad2009_BrandManagementBrandDynamicBuilding.pdf; http://eprints.utm.my/id/eprint/14447/

Businesses all over the world are recognising the phenomenal value of brand as a driver for profitability. A strong competitive brand differentiates a company from its rivals, attracts attention, represents quality, generates confidence and gains consumers’ loyalty. As a complex mixture of...