Corporate strategy style in property companies

• Main Authors: Mohd. Ali, Hishamuddin, Brown, Gerald, Ruddock, Les
• Format: Conference or Workshop Item
• Published: 1998
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/id/eprint/1278/

The performance measurement of firms is not an easy task to achieve without a well-laid framework and the sufficiency of information. Usually, forecasting future performance relies on historical financial data without considering the intangible factor that might be able to influence long-term succes...