Profiling mobile business customers for mass customization

Nowadays, traditional services are being replaced by mobile or M-business that is more efficient, faster and accessible. To enable M-business operators to service many customers efficiently but with the impression of a personalized individual service, a method called mass customization is used. For...

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Bibliographic Details
Main Author: Davari, Reza
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://eprints.utm.my/id/eprint/11397/6/RezaDavariMFSKSM2010.pdf
http://eprints.utm.my/id/eprint/11397/
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