E-commerce web design guidelines for teen shoppers

• Main Author: Saeed Bamasoud, Doaa Mohammed
• Format: Thesis
• Language: English
• Published: 2010
• Subjects: HF Commerce; QA76 Computer software
• Online Access: http://eprints.utm.my/id/eprint/11068/6/DoaaMohammedSaeedMFSKSM2010.pdf; http://eprints.utm.my/id/eprint/11068/

Nowadays E-Commerce has become a hot topic. Previously the field of ecommerce was only interested in doing business by organizations, companies, and adult people. But recently online business owners, started to focus on teenagers because they spent much more time using the World Wide Web than the adults and the numbers of teenagers goes online increases. Thus, the websites designers focus on designing e-commerce websites for teenagers, putting in their consideration the teenagers’ drifts and tendency and how the harmony of the teenagers with the portal will be attained. The lack of existing studies of designing guidelines for developing e-commerce portals for teen shopper become a crucial factor that should be considered. Therefore, the need for standard guidelines arises, and should be followed in order to increase the effectiveness of the portals. Such guidelines as animation, audio, and celebrity’s news. This research focuses on the main issues in designing e-commerce portals for teen shoppers and tries to solve the main question “how to develop and design an e-commerce website for teen?”. This research aims to study and understand the concept of e-commerce portals and design guidelines for teenagers. The author hopes that the designed portal will be more suitable with the context and the targeted group of it.