Empowering Generation Z accountants in the era of data complexity and open innovation: nurturing big data analytics, diagnostic, and forensic accounting skills

• Main Authors: Imjai, Narinthon, Swatdikun, Trairong, Rungruang, Prasit, Basiruddin, Rohaida, Aujirapongpan, Somnuk
• Format: Article
• Language: English
• Published: Elsevier Ltd 2024
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/108910/1/RohaidaBasiruddin2024_EmpoweringGenerationZAccountantsintheEra.pdf; http://eprints.utm.my/108910/; http://dx.doi.org/10.1016/j.joitmc.2024.100308

This research fills a significant knowledge gap by exploring the development of Big Data Analytics Skills (BAS), Diagnostic Skills (DS), and Forensic Accounting Skills (FAS) among Generation Z accounting students in Thailand. Employing a quantitative research approach, the study conducted an online...