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The impact of cultural customization and locational congruity on attitude toward location-based advertising

Online Location-Based Advertising (LBA) is rapidly growing. Due to the widespread use of location-based advertising, it is necessary to determine the elements that impact attitudes about online LBA. The present study investigates the effects of cultural customization and locational congruity on atti...

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Bibliographic Details
Main Authors: Tee, Poh Kiong, Lim, Kim Yew, Sam, Toong Hai, Tan, Owee Kowang, Aleksandra, Frolova, Vasudevan, Asokan, Xue, Ruiteng
Format: Article
Language:English
Published: Res Militaris 2023
Subjects:
HD Industries. Land use. Labor
Online Access:http://eprints.utm.my/108631/1/TanOweeKowang2023_TheImpactofCulturalCustomizationandLocational.pdf
http://eprints.utm.my/108631/
https://resmilitaris.net/issue-content/the-impact-of-cultural-customization-and-locational-congruity-on-attitude-toward-location-based-advertising-1577
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http://eprints.utm.my/108631/1/TanOweeKowang2023_TheImpactofCulturalCustomizationandLocational.pdf
http://eprints.utm.my/108631/
https://resmilitaris.net/issue-content/the-impact-of-cultural-customization-and-locational-congruity-on-attitude-toward-location-based-advertising-1577

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