Challenges towards performance of start-up companies during COVID-19: The case of Johor start-ups

• Main Authors: Md. Akhir, Nur Atikah Aliah, Adam, Sabrinah, Mohd. Fuzi, Nursyazwani
• Format: Article
• Language: English
• Published: Global Academic Excellence 2023
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/108411/1/SabrinahAdam2023_ChallengesTowardsPerformanceOfStartUpCompanies.pdf; http://eprints.utm.my/108411/; http://dx.doi.org/10.35631/AIJBES.515001

This conceptual study aims to highlight the difficulties start-ups had in Johor during the COVID-19 pandemic. The issues that the start-up faces include those related to finances, human resources, support mechanisms, marketing, and crisis management. These are the independent variables in this study...