The role of strategic orientation on customer knowledge management and dynamic marketing capabilities towards organizational innovation
Organizational innovation has been considered as one of the main drivers of value creation, prerequisite for market success, and often for the survival of the company, particularly in high technology industries. However, strategic orientation is seen as principles that direct to achieve superior inn...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Online Access: | http://eprints.utm.my/108273/1/AhmadMustafaAl-MalhukiPAHIBS2022.pdf.pdf http://eprints.utm.my/108273/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:154254 |
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