Social customer relationship management model for small and medium enterprises: Factors and challenges

• Main Authors: Ali, Mohanad Adam Libab, Ibrahim, Othman, Khasawneh, Ahmad M.
• Format: Conference or Workshop Item
• Published: 2023
• Subjects: HC Economic History and Conditions
• Online Access: http://eprints.utm.my/108261/; http://dx.doi.org/10.1063/5.0174831

Social Customer Relationship Management (Social CRM) has been found to be effective in increasing the performances of Small and Medium-Sized Enterprises (SMEs). Social CRM in companies is considered a rapidly growing phenomenon to guarantee a high level of service. However, identifying the Social CR...