Improving the green behavior of millennials at HEIs: green transformational leadership and digital green campaign on green thinking in Indonesia

• Main Authors: Dewi Nusraningrum, Dewi Nusraningrum, Tri Mayang Mekar, Tri Mayang Mekar, Sh. Ahmad, Fauziah, Mas Wahyu Wibowo, Mas Wahyu Wibowo, Ali Hanafiah, Ali Hanafiah
• Format: Article
• Language: English
• Published: Migration Letters & The London Publishers 2023
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/107622/1/FauziahShAhmad2023_ImprovingtheGreenBehaviorofMillennials.pdf; http://eprints.utm.my/107622/; https://migrationletters.com/index.php/ml/article/view/4894

This study explores the role of green transformational leadership (GTL) and digital green campaign (DGC) in promoting green thinking (GT) and green behavior (GB) among millennials in Higher Education Institutes (HEIs) in Indonesia. Data was collected using questionnaires from students of various se...