Service quality dealer identification: the optimization of K-Means clustering

• Main Authors: Yolanda Enza Wella, Yolanda Enza Wella, Okfalisa, Okfalisa, Fitri Insani, Fitri Insani, Saeed, Faisal, Che Hussin, Ab. Razak
• Format: Article
• Language: English
• Published: Universitas Mercu Buana 2023
• Subjects: HD30.213 Management information systems. Decision support systems; QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/107127/1/AbRazakCheHussin2023_ServiceQualityDealerIdentification.pdf; http://eprints.utm.my/107127/; http://dx.doi.org/10.22441/sinergi.2023.3.014

Service quality and customer satisfaction directly influence company branding, reputation and customer loyalty. As a liaison between producers and consumers, dealers must preserve valuable consumer relationships to increase customer satisfaction and adherence. Lack of comprehensive measurement and s...