“Should I adopt Islamic banking services?” Factors affecting non-Muslim customers’ behavioral intention in the Malaysian context.
Purpose: The acceptance of Islamic banking services by non-Muslim customers is not promising in the Malaysian context. Thus, this study aims to examine the effect factors that may motivate this customer group to adopt the Islamic banking services in the Malaysian context. Design/methodology/approach...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Publishing
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/106771/ http://dx.doi.org/10.1108/JIMA-03-2022-0094 |
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