The behavioral intention of young Malaysians towards cashless society: Value-based adoption model
The purpose of this study is to validate the Value-based Adoption Model (VAM) in order to investigate young Malaysians’ e-wallet adoption intentions. A structured questionnaire was used to collect 214 questionnaires. The hypotheses proposed for this study were tested using SmartPLS, a second-generat...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cogent OA
2023
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| Subjects: | |
| Online Access: | http://eprints.utm.my/106378/1/TeoPohChuin2023_TheBehavioralIntentionOfYoungMalaysians.pdf http://eprints.utm.my/106378/ http://dx.doi.org/10.1080/23311975.2023.2244756 |
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| Summary: | The purpose of this study is to validate the Value-based Adoption Model (VAM) in order to investigate young Malaysians’ e-wallet adoption intentions. A structured questionnaire was used to collect 214 questionnaires. The hypotheses proposed for this study were tested using SmartPLS, a second-generation analysis of partial least squares (PLS). Perceived sacrifice and perceived benefit influenced perceived value (PV). The results have shown that perceived benefit has a higher significance compared to perceived sacrifice on PV. Innovative resistance and privacy risk were found to have a negative impact on perceived value. Market practitioners can utilize this model to create secure, convenient and user-friendly e-wallets, resulting in effective marketing strategies that increase e-wallet adoption intentions among the young Malaysians. |
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