The influence of perceived effective sanctions on customer's initial trusting beliefs and initial trusting intention towards unfamiliar web retailers.

• Main Authors: Wong, Chiet-Bing, Md. Nor, Khalil
• Format: Article
• Language: English
• Published: Academy of Taiwan Information Systems Research 2023
• Subjects: T Technology (General); T58.5-58.64 Information technology
• Online Access: http://eprints.utm.my/105610/1/KhalilMdNor2023_TheInfluenceofPerceivedEffectiveSanctionsonCustomers.pdf; http://eprints.utm.my/105610/; http://dx.doi.org/10.7903/ijecs.2057

Past studies have conceptualized initial trust in diverse ways. Although many have examined the effect of perceived effective sanctions on initial trust, the outcomes are still unclear, and more aspects remain untapped. As such, this study assesses the effect of perceived effective sanctions on cust...