Disruptive innovation: a case study of BYD's business model canvas.

• Main Authors: Indiran, Logaiswari, Le, Jingjun, Baskaran, Shathees, Yaacob, Teh Zaharah, Abdul Kohar, Umar Haiyat, Senin, Aslan Amat
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (HRMARS) 2023
• Subjects: T58.6-58.62 Management information systems
• Online Access: http://eprints.utm.my/105154/1/LogaiswariIndiran2023_DisruptiveInnovationaCaseStudyofBydsBusiness.pdf; http://eprints.utm.my/105154/; http://dx.doi.org/10.6007/IJARBSS/v13-i9/17822

This article explores the disruptive impact of Build Your Dream’s (BYD) Business Model Canvas on the electric vehicle (EV) industry's innovation landscape. BYD, a market leader in electric vehicles, has revolutionized the industry with its strategic and comprehensive approach to business model...