The role of social networking sites in enhancing customers’ satisfaction in UAE institutions.

• Main Authors: Mohammed Saeed, Laila Ahmed, Alzitaw, Diaya Uddeen
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (HRMARS) 2023
• Subjects: H Social Sciences (General); HV Social pathology. Social and public welfare
• Online Access: http://eprints.utm.my/105134/1/LailaAhmedMohammedSaeed2023_TheRoleofSocialNetworkingSitesinEnhancingCustomers.pdf; http://eprints.utm.my/105134/; http://dx.doi.org/10.6007/IJARBSS/v13-i6/17341

This study aims to identify the role of social networking sites in enhancing satisfaction among the customers of UAE institutions through the application of the study on the customers of the Roads and Transport Authority within the Emirate of Dubai. The researcher will use the descriptive analytical...