The moderating effect of gender and education level on the use of social networking sites.

• Main Authors: Yahya, Yazriwati, Md. Sarkan, Haslina, Ab. Rahim, Nor Zairah, Chuprat, Suriayati, Ibrahim, Roslina
• Format: Article
• Language: English
• Published: Penerbit UTM Press 2022
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/104604/1/YazriwatiYahyaNorZairahAbRahimRoslinaIbrahim2022_TheModeratingEffectofGenderandEducationLevel.pdf; http://eprints.utm.my/104604/; https://oiji.utm.my/index.php/oiji/article/view/220

This study adopted the UTAUT2 model to investigate the moderating impact of gender and level of education differences that influence the intention and use of social networking sites (SNS) among students at higher learning institutions in Malaysia. Specifically, the researchers were interested in det...