Operational research framework of open innovation business model strategic plan for Malaysian small medium business enterprise in software industry.

• Main Authors: Mahrin, Mohd. Naz'Ri, Yussof, Soffri, Ariffin, Aini Suzana
• Format: Article
• Language: English
• Published: Penerbit UTM Press 2022
• Subjects: T55-55.3 Industrial Safety. Industrial Accident Prevention; T58.6-58.62 Management information systems
• Online Access: http://eprints.utm.my/104598/1/SoffriYussofMohdNazriMahrinAiniSuzanaAriffin2022_OperationalResearchFrameworkofOpenInnovation.pdf; http://eprints.utm.my/104598/; https://oiji.utm.my/index.php/oiji/article/view/174

Malaysian Small and Medium Enterprises (SMEs) are the critical factors of the nation's economic growth. Limited studies on their systematic strategy on aligning the business model innovation (BMI) into the inbound open innovation (IOI) spectrum were examined. Therefore, the focus of this stud...