Moderating effect of collectivism on Chinese consumers' intention to adopt electric vehicles-an adoption of VBN framework

• Main Authors: Zhang, Weitao, Mas’od, Adaviah, Sulaiman, Zuraidah
• Format: Article
• Language: English
• Published: MDPI 2022
• Subjects: HD Industries. Land use. Labor
• Online Access: http://eprints.utm.my/104403/1/WeitaoZhang2022_ModeratingEffectofCollectivismonChineseConsumers.pdf; http://eprints.utm.my/104403/; http://dx.doi.org/10.3390/su141912398

Vehicle electrification has been promoted as an effective way to tackle environmental issues and the energy crisis worldwide. Being the largest auto market, China witnessed a dramatic increase of sale volume and market share of electric vehicles recently, while the incentives kept decreasing. Normat...