The effect of business technology strategy on inward export performance in the Malaysian higher education industry
Services export plays a significant role in the world economy and benefits businesses and countries. In the service sector, higher education service has become vital for countries’ economic sustainability. The flux of international students has created global business opportunities and trade network...
Saved in:
Main Authors: | , , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI
2022
|
Subjects: | |
Online Access: | http://eprints.utm.my/104401/1/RossilahJamil2022_TheEffectofBusinessTechnologyStrategy.pdf http://eprints.utm.my/104401/ http://dx.doi.org/10.3390/su14159307 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.utm.104401 |
---|---|
record_format |
eprints |
spelling |
my.utm.1044012024-02-04T09:50:57Z http://eprints.utm.my/104401/ The effect of business technology strategy on inward export performance in the Malaysian higher education industry Khodakarami, Panteha Zakaria, Zukarnain Jamil, Rossilah Tan, Seng Teck Mohammed, Hayder Dhahir Najmaei, Mehran HD Industries. Land use. Labor Services export plays a significant role in the world economy and benefits businesses and countries. In the service sector, higher education service has become vital for countries’ economic sustainability. The flux of international students has created global business opportunities and trade networks. However, past studies have largely focused on exports within the manufacturing industry rather than service exports, particularly on the inward export service industry. Therefore, the present study was conducted to investigate the relationship between business technology strategy, cultural sensitivity, and export performance in the higher education service industry. Data were collected from directors of international offices of 137 Malaysian higher education institutions. PLS-SEM was used for data analysis using the SmartPLS 3.2.8 software. The findings reveal that business technology strategy is positively related to cultural sensitivity and inward export performance. Furthermore, the study found that business technology strategy mediates the relationship between cultural sensitivity and inward export performance. The findings can help researchers in understanding factors that influence the inward export performance of higher education institutions. Since business technology strategy plays a mediating role in the inward export performance of higher education, this study recommends that Malaysian higher education institutions (HEIs) are equipped with the latest education-related technologies in order to increase their internationalization performance. MDPI 2022-08 Article PeerReviewed application/pdf en http://eprints.utm.my/104401/1/RossilahJamil2022_TheEffectofBusinessTechnologyStrategy.pdf Khodakarami, Panteha and Zakaria, Zukarnain and Jamil, Rossilah and Tan, Seng Teck and Mohammed, Hayder Dhahir and Najmaei, Mehran (2022) The effect of business technology strategy on inward export performance in the Malaysian higher education industry. Sustainability, 14 (15). pp. 1-15. ISSN 2071-1050 http://dx.doi.org/10.3390/su14159307 DOI:10.3390/su14159307 |
institution |
Universiti Teknologi Malaysia |
building |
UTM Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Malaysia |
content_source |
UTM Institutional Repository |
url_provider |
http://eprints.utm.my/ |
language |
English |
topic |
HD Industries. Land use. Labor |
spellingShingle |
HD Industries. Land use. Labor Khodakarami, Panteha Zakaria, Zukarnain Jamil, Rossilah Tan, Seng Teck Mohammed, Hayder Dhahir Najmaei, Mehran The effect of business technology strategy on inward export performance in the Malaysian higher education industry |
description |
Services export plays a significant role in the world economy and benefits businesses and countries. In the service sector, higher education service has become vital for countries’ economic sustainability. The flux of international students has created global business opportunities and trade networks. However, past studies have largely focused on exports within the manufacturing industry rather than service exports, particularly on the inward export service industry. Therefore, the present study was conducted to investigate the relationship between business technology strategy, cultural sensitivity, and export performance in the higher education service industry. Data were collected from directors of international offices of 137 Malaysian higher education institutions. PLS-SEM was used for data analysis using the SmartPLS 3.2.8 software. The findings reveal that business technology strategy is positively related to cultural sensitivity and inward export performance. Furthermore, the study found that business technology strategy mediates the relationship between cultural sensitivity and inward export performance. The findings can help researchers in understanding factors that influence the inward export performance of higher education institutions. Since business technology strategy plays a mediating role in the inward export performance of higher education, this study recommends that Malaysian higher education institutions (HEIs) are equipped with the latest education-related technologies in order to increase their internationalization performance. |
format |
Article |
author |
Khodakarami, Panteha Zakaria, Zukarnain Jamil, Rossilah Tan, Seng Teck Mohammed, Hayder Dhahir Najmaei, Mehran |
author_facet |
Khodakarami, Panteha Zakaria, Zukarnain Jamil, Rossilah Tan, Seng Teck Mohammed, Hayder Dhahir Najmaei, Mehran |
author_sort |
Khodakarami, Panteha |
title |
The effect of business technology strategy on inward export performance in the Malaysian higher education industry |
title_short |
The effect of business technology strategy on inward export performance in the Malaysian higher education industry |
title_full |
The effect of business technology strategy on inward export performance in the Malaysian higher education industry |
title_fullStr |
The effect of business technology strategy on inward export performance in the Malaysian higher education industry |
title_full_unstemmed |
The effect of business technology strategy on inward export performance in the Malaysian higher education industry |
title_sort |
effect of business technology strategy on inward export performance in the malaysian higher education industry |
publisher |
MDPI |
publishDate |
2022 |
url |
http://eprints.utm.my/104401/1/RossilahJamil2022_TheEffectofBusinessTechnologyStrategy.pdf http://eprints.utm.my/104401/ http://dx.doi.org/10.3390/su14159307 |
_version_ |
1792147731267977216 |
score |
13.188404 |