Entrepreneurial orientation and organizational performance of online business in Malaysia: the mediating role of the knowledge management process

• Main Authors: Adam, Sabrinah, Mohd. Fuzi, Nursyazwani, Ramdan, Mohamad Rohieszan, Mat Isa, Rosmah, Muhd. Feisal Ismail, Albert Feisal, Hashim, Mohd. Yussni, Ong, Sharon Yong Yee, Ramlee, Shah Iskandar Fahmie
• Format: Article
• Language: English
• Published: MDPI 2022
• Subjects: HB Economic Theory; HD Industries. Land use. Labor
• Online Access: http://eprints.utm.my/104268/1/SabrinahAdam2022_EntrepreneurialOrientationandOrganizationalPerformance.pdf; http://eprints.utm.my/104268/; http://dx.doi.org/10.3390/su14095081

The aim of this paper is to examine the role of the knowledge management process as a mediating variable in the relationship between entrepreneurial orientation and organizational performance. This study employed a quantitative method and utilised a self-administered questionnaire. A total of 350 data were collected from the owners/founders of online businesses. A Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis was performed to test the proposed hypotheses of the study. The findings indicated that entrepreneurial orientation positively the knowledge management process, which in turn exerts a positive effect on the organizational performance of a company. Additionally, the indirect effect analysis revealed that the knowledge management process plays a significant role as a mediator between entrepreneurial orientation and organizational performance. The research fills a gap in the literature by considering a mediating variable in enhancing the relationship between entrepreneurial orientation and organizational performance. This research also provides a particular contribution to the literature and some suggestions for future research.