Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs
Purpose: This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach: The research is a descriptive-correlational study based on private sports clubs employees within Iran (...
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| Main Authors: | , , , , |
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| 格式: | Article |
| 语言: | English |
| 出版: |
Emerald Publishing Limited
2022
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| 主题: | |
| 在线阅读: | http://eprints.utm.my/103433/1/MaizaitulaidawatiMdHusin2022_InvestigatingtheMediatingRoleofMarket.pdf http://eprints.utm.my/103433/ http://dx.doi.org/10.1108/NEJE-12-2020-0055 |
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