Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs
Purpose: This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach: The research is a descriptive-correlational study based on private sports clubs employees within Iran (...
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主要な著者: | , , , , |
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フォーマット: | 論文 |
言語: | English |
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Emerald Publishing Limited
2022
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オンライン・アクセス: | http://eprints.utm.my/103433/1/MaizaitulaidawatiMdHusin2022_InvestigatingtheMediatingRoleofMarket.pdf http://eprints.utm.my/103433/ http://dx.doi.org/10.1108/NEJE-12-2020-0055 |
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