Empowering rural entrepreneur with digital entrepreneurship, a study for community of Beaufort

• Main Author: Jaffar, Suhaila
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/102317/1/SuhailaJaffarMAHIBS2022.pdf; http://eprints.utm.my/102317/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:146009

Pusat Ekonomi Digital Malaysia(PEDi), formerly known as Pusat Internet Komuniti, a project by MCMC acts as a catalyst for local entrepreneur development to boost and contribute to the development of the digital economy in Malaysia. The impact of the pandemic Covid-19 is enormous on the global economy. The use of technology has grown, and digitalization has impacted nearly all aspects and levels of life. The urban people may adapt much quicker to this change, but rural people may need help to adjust. Previous literature has revealed a significant relationship between rural entrepreneurship and ICT knowledge among the instruments to eliminate poverty. This study aims to asses and improve the ICT acceptance level among the community in Beaufort through digital entrepreneurship. This action research targets the community in the district of Beaufort where MCMC has 6 Pusat Ekonomi Digital Keluarga Malaysia. This study’s data will be collected through a mixed method. The data sources will also be from literature reviews, documents, expert opinions, and trends observation on successful entrepreneurship development for the community. The outcome of this study is an intervention program to improve the ICT acceptance level through digital entrepreneurship in the rural community of Beaufort.