Implementation of marketing strategy for innovative product to increase sales of Smart Craft Sdn Bhd

• Main Author: Lee, Khang Xian
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/101956/1/LeeKhangXianMAHIBS2022.pdf.pdf; http://eprints.utm.my/id/eprint/101956/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147757

This research carries out intervention that can help Smart Craft Interior & Construction Sdn Bhd in increasing their sales of Smart Mirror. Throughout this research, researcher had design and implemented of two marketing strategy, which is application of digital marketing and expansion of distribution channel. Researcher proposed of digital marketing for Smart Cart with the objective of increase market awareness toward Smart Mirror that produced by Smart Craft. For the second cycle of intervention, researcher proposed Smart Craft in expanding their distribution channel, which alternate from direct to end (direct marketing) to direct to retail (indirect marketing0. With this approach, it could raise customer accessibility towards Smart Craft product – Smart Mirror. Research objective then can be achieved with the implementation of these intervention.