Reducing the job stress of NLAX marketing consulting PLT employees during COVID-19

• Main Author: Abdul Rashid, Muhammad Nur Imran
• Format: Thesis
• Language: English
• Published: 2022
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/id/eprint/101715/1/MuhammadNurImranMAHIBS2022.pdf; http://eprints.utm.my/id/eprint/101715/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:147541

The COVID-19 outbreak is a great reminder that pandemics, as other catastrophes, have occurred previously and will keep on occurring later. This not only has consequences for the economy; all of society is affected directly and indirectly, which has prompted dramatic changes in how businesses act and consumers behavior. This critical issue is a worldwide agenda to address a portion of the pandemic-related issues affecting society and businessess. During COVID-19 all workers need to work from home, and this can increase job stress and lack of motivation among employees. The decreasing rate of employees’ productivity has made management worried. The organizations believed that employee job satisfaction is one of the determinants to examine the job stress level. The purpose of this action research is to identify problems faced by the employees during WFH that influenced job stress and job satisfaction of NLAX Marketing Consulting PLT employees. At the same time, the research aims to propose training towards employees and give motivation classes to employees as an intervention plan towards the company and hence to evaluate the effectiveness of training towards employees and give motivation classes to employees in the process of reducing job stress among employees in NLAX Marketing Consulting PLT. There are three applicable and appropriate theories in this action research: Maslow’s Hierarchy of Needs theory and two types of models. These three theories/models can help the company’s management to understand better about their employee’s job stress situation, especially during the COVID-19 pandemic. A mixed-method approach applied in this research using interviews, survey, and observation with a total of 20 respondents taking part in this research. Thematic Analysis and Statistical Package for Social Sciences (SPSS) were used to analyse all the collected data. ix Therefore, result shown for the training towards employees and give motivation classes to employees that implemented at NLAX Marketing Consulting PLT found to be significant in Thematic analysis and Independent t Test analysis. Therefore, future researchers are recommended to further investigate the same intervention towards similar research. Besides, this research also recommends to future researcher to refer it as a guide to plan or implement their future strategies.