Repurchase intention model for mobile shopping application users in Malaysia

Mobile shopping applications have become a popular channel to reach the omnipresent consumer of today. However, the market space has become highly competitive and therefore, cultivating repurchase behaviour has become pivotal to retain market share and boost sustainability. While the literature rega...

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Bibliographic Details
Main Author: Osmani, Mohammad
Format: Thesis
Language:English
Published: 2022
Subjects:
Online Access:http://eprints.utm.my/id/eprint/101557/1/MohammadOsmaniPSC2022.pdf.pdf
http://eprints.utm.my/id/eprint/101557/
http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:150779
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