What influences customer’s trust on online social network sites (SNSS) sellers?

• Main Authors: Ramli, Ramona, Abu Bakar, Asmidar, Abdul Rahim, Fiza
• 格式: Article
• 語言: English
• 出版: The Science and Information (SAI) Organization Limited 2022
• 主題: T Technology (General)
• 在線閱讀: http://eprints.utm.my/id/eprint/100855/1/RamonaRamli2022_WhatInfluencesCustomersTrustonOnlineSocial.pdf; http://eprints.utm.my/id/eprint/100855/; http://dx.doi.org/10.14569/IJACSA.2022.0130160

Customer trust has been recognized as an essential part of the rising trend of social commerce. Lack of trust facilitates the hesitation of customers to shop online or to avoid them completely. Therefore, it is essential to implement and analyze a way of buyer-seller relationship establishment that...