What influences customer’s trust on online social network sites (SNSS) sellers?

• المؤلفون الرئيسيون: Ramli, Ramona, Abu Bakar, Asmidar, Abdul Rahim, Fiza
• التنسيق: مقال
• اللغة: English
• منشور في: The Science and Information (SAI) Organization Limited 2022
• الموضوعات: T Technology (General)
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/100855/1/RamonaRamli2022_WhatInfluencesCustomersTrustonOnlineSocial.pdf; http://eprints.utm.my/id/eprint/100855/; http://dx.doi.org/10.14569/IJACSA.2022.0130160

Customer trust has been recognized as an essential part of the rising trend of social commerce. Lack of trust facilitates the hesitation of customers to shop online or to avoid them completely. Therefore, it is essential to implement and analyze a way of buyer-seller relationship establishment that...