Creating competitive advantage through service innovation within the banking sector of Ghana: the strategic implementation of corporate social responsibility

• 主要な著者: Kofi Mante, George Dominic, Abdul Kohar, Umar Haiyat
• フォーマット: 論文
• 言語: English
• 出版事項: Human Resource Management Academic Research Society 2022
• 主題: H Social Sciences (General)
• オンライン･アクセス: http://eprints.utm.my/id/eprint/100648/1/GeorgeDominicKofi2022_CreatingCompetitiveAdvantageThroughService.pdf; http://eprints.utm.my/id/eprint/100648/; http://dx.doi.org/10.6007/IJARBSS/v12-i5/13260

Increasing competition within markets globally are pushing banking institutions to become more innovative in-service delivery to maintain continuous competitive advantage. Banking institutions are now competing on the basis of services offered as true value. Service innovation involves services that...