The impact of business intelligence on the marketing with emphasis on cooperative learning: Case-study on the insurance companies

Business Intelligence involves the strategies and technologies employed by businesses for the data analysis of business information. This study investigates the impact of Business Intelligence on the Marketing with emphasis on cooperative Learning. Descriptive-survey research method and field study...

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Bibliographic Details
Main Authors: Huang, Zhi-xiong, Savita, K. S., Li, Dan-yi, Omar, Abdullah Hisam
Format: Article
Language:English
Published: Elsevier Ltd. 2022
Subjects:
Online Access:http://eprints.utm.my/id/eprint/100437/1/AbdullahHisamOmar2022_TheImpactofBusinessIntelligence.pdf
http://eprints.utm.my/id/eprint/100437/
http://dx.doi.org/10.1016/j.ipm.2021.102824
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