A STUDY OF FACTORS AFFECTING ENTREPRENEURIAL INTENTION: THE MODERATING ROLE OF INDIVIDUALISM

The main purpose of this study is to identify the factors which affect the entrepreneurial intention (EI) of the university students of Gilgit-Baltistan. This research study mainly focuses on the theory of planned behaviour (TPB) and Hofstede national culture dimension of individualism. The quantita...

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Bibliographic Details
Main Authors: ALI, MUAZAM, OMAR, SITI SARAH, GHUFFAR, SADAF, AHMAD, IDAYUWATI, HAMAWANDY, NAWZAD MAJEED
Format: Article
Language:English
Published: 2023
Subjects:
Online Access:http://eprints.uthm.edu.my/9206/1/J15961_d72c6a36b59c432a639aab1c7e1cca0c.pdf
http://eprints.uthm.edu.my/9206/
https://doi.org/10.17605/OSF.IO/MZ92U
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