The relationship between social media marketing and SMEs performance in Nigeria: a systemic literature review

• Main Authors: Ayokunmi, Lawal Abideen, Abu Seman, Noor Aslinda, Rashid, Umi Kartini
• Format: Article
• Language: English
• Published: 2022
• Subjects: T Technology (General)
• Online Access: http://eprints.uthm.edu.my/7633/1/J14549_680241190e491ae2730e350590c41535.pdf; http://eprints.uthm.edu.my/7633/

Small and medium enterprises (SMEs) are considered as a vibrant and dynamic sector of the world economy including Nigeria. Small and medium scale enterprises prefer the use of social media marketing because of its ability to connect with many potential consumers at a time, low cost, ease of us...