The effect of digital marketing, and e-commence on SMEs performance of Baghdad
The Service of SMEs at present is categorized by intensive competition and quick changes in client expectations, improving regulatory standards, innovation in technology and increased competition. The review of the literature investigated the relevant studies on digital marketing, and e-commer...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/7626/1/J14483_e72a5605a3176e27e15440d87c0bed6c.pdf http://eprints.uthm.edu.my/7626/ |
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| Summary: | The Service of SMEs at present is categorized by intensive competition and quick changes
in client expectations, improving regulatory standards, innovation in technology and
increased competition. The review of the literature investigated the relevant studies on
digital marketing, and e-commerce, and SME's performance. The theoretical framework
was based on the hypothesis of the resource perspective. Built on the central assumption
which states that, digital marketing and e-commerce are greatly related to SME's
performance. The present paper seeks to describe The Relationship of digital marketing
and e-commerce in enhancing Iraqi SMEs. In this research, 228 respondents were
investigated within the SMEs services and industries in Baghdad, Iraq. Smart PLS 3.2.9 was
used to analyse the results. The results of the paper found a range of assumptions and
conclusions are as follows. It was revealed that the increasing interest in handling digital
marketing and e-commerce and its effect on the establishment of SME's performance
competitiveness. The findings also indicated a positive effect on SME's performance in
digital marketing and e-commerce variables. This Mirrors the potential of the sector to
offer excellent performance as a strong indicator. |
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