Purchasing Behaviour among Small Medium Enterprise (SME) customer during Covid-19 Pandemic using 7Ps approach.

• Main Authors: Joha, Anis, Hassan, Sallaudin, Shamsudin, Mohd. Farid, Hasim, Muhammad Asyraf
• Format: Article
• Language: English
• Published: 2022
• Subjects: T Technology (General)
• Online Access: http://eprints.uthm.edu.my/7180/1/J14143_29ce16664474d9219bf5d944bd318561.pdf; http://eprints.uthm.edu.my/7180/

Covid-19 Pandemic has an impact toward the businesses wide range inclusive Small Medium Enterprise (SME). The main purpose of this study is to investigate the purchasing behaviour of SME customer during Pandemic Covid -19 by using 7Ps approach. This study measured the relationship between 7Ps...