The effect of corporate social responsibility activities on customer satisfaction towards hypermarkets in Kuala Lumpur Malaysia

• Main Authors: Kadhim, Kadhim Ghaffar, Harun, Amran, Othman, Bestoon Abdulmaged, Falah, Falah Saleem, Alfarttoosi, Ali
• Format: Article
• Language: English
• Published: Science & Engineering Research Support Society (SERSC) 2020
• Subjects: HF1040-1054 Commodities. Commercial products; HM756-781 Community
• Online Access: http://eprints.uthm.edu.my/6321/1/AJ%202020%20%28280%29.pdf; http://eprints.uthm.edu.my/6321/

This study focused on identifying the effect of activities related to corporate social responsibility on customer satisfaction towards hypermarket. In this study, corporate social responsibility activities were investigated based on four dimensions including, community support, environmentally frien...