Customer satisfaction and purchasing intention in airline service quality: a case study of Malaysia Airlines
This study is an attempt to determine to what extent service quality impacts on passengers’ satisfaction and thus purchasing intentions of the flight between Kuala Lumpur and London by Malaysia Airlines. This study applied quantitative methodology to discover the relationship between service quality...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SPC
2018
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/6262/1/J13164_11d4d26488a902a5c1ec24eb54d5826e.pdf http://eprints.uthm.edu.my/6262/ |
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