Perceived captology strategies in mobile applications: do they differ?
Studies on various captology applications have indicated the importance of its integration to ensure mobile application=s success. However, statistics have shown that 53% of mobile applications users had problems with mobile applications and discontinue their use. This raises a question whether inco...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Medwell Publisers
2018
|
| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/5886/1/AJ%202018%20%28640%29.pdf http://eprints.uthm.edu.my/5886/ http://dx.doi.org/10.36478/jeasci.2018.7019.7025 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|