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Non-linear and linear postulations of technology adoption determinants

Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theor...

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Main Authors: Salim, Siti Aisyah, Sedera, D., .Sawang, S.
Format: Article
Language:English
Published: Asian Research Publishing Network (ARPN) 2015
Subjects:
T Technology (General)
Online Access:http://eprints.uthm.edu.my/5795/1/AJ%202015%20%2856%29.pdf
http://eprints.uthm.edu.my/5795/
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spelling my.uthm.eprints.57952022-01-23T07:15:32Z http://eprints.uthm.edu.my/5795/ Non-linear and linear postulations of technology adoption determinants Salim, Siti Aisyah Sedera, D. .Sawang, S. T Technology (General) Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theory of Planned Behaviour (TPB), Ettlie’s adoption stages as well as employing data gathered from 162 owners of Small and Medium-sized Enterprises (SMEs), our findings reveal that subjective norms and attitude have differing influences upon behavioural intention in both the evaluation and trial stages of the adoption. Asian Research Publishing Network (ARPN) 2015 Article PeerReviewed text en http://eprints.uthm.edu.my/5795/1/AJ%202015%20%2856%29.pdf Salim, Siti Aisyah and Sedera, D. and .Sawang, S. (2015) Non-linear and linear postulations of technology adoption determinants. ARPN Journal of Engineering and Applied Sciences, 10 (23). pp. 1769-1789. ISSN 1819-6608
institution Universiti Tun Hussein Onn Malaysia
building UTHM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tun Hussein Onn Malaysia
content_source UTHM Institutional Repository
url_provider http://eprints.uthm.edu.my/
language English
topic T Technology (General)
spellingShingle T Technology (General)
Salim, Siti Aisyah
Sedera, D.
.Sawang, S.
Non-linear and linear postulations of technology adoption determinants
description Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theory of Planned Behaviour (TPB), Ettlie’s adoption stages as well as employing data gathered from 162 owners of Small and Medium-sized Enterprises (SMEs), our findings reveal that subjective norms and attitude have differing influences upon behavioural intention in both the evaluation and trial stages of the adoption.
format Article
author Salim, Siti Aisyah
Sedera, D.
.Sawang, S.
author_facet Salim, Siti Aisyah
Sedera, D.
.Sawang, S.
author_sort Salim, Siti Aisyah
title Non-linear and linear postulations of technology adoption determinants
title_short Non-linear and linear postulations of technology adoption determinants
title_full Non-linear and linear postulations of technology adoption determinants
title_fullStr Non-linear and linear postulations of technology adoption determinants
title_full_unstemmed Non-linear and linear postulations of technology adoption determinants
title_sort non-linear and linear postulations of technology adoption determinants
publisher Asian Research Publishing Network (ARPN)
publishDate 2015
url http://eprints.uthm.edu.my/5795/1/AJ%202015%20%2856%29.pdf
http://eprints.uthm.edu.my/5795/
_version_ 1738581416171536384
score 13.18916

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