Factors influencing behavioral intention to use m-learning and the mediation role of user satisfaction

• Main Authors: Ng, Kim-Soon, Ibrahim, Mohamud Ahmed, Ahmad, Abd Rahman, Ng, Mei Xin Sirisa
• Format: Article
• Published: American Scientific Publishers 2018
• Subjects: HF5410-5417.5 Marketing. Distribution of products
• Online Access: http://eprints.uthm.edu.my/5478/; http://dx.doi.org/10.1166/asl.2018.11309

The rapid development of mobile technologies has resulted in a phenomenal growth in the number of youth using the mobile devices for their learning in Malaysia. An understanding on the influence of mobile technologies and its intention to use for learning are crucial. However, there is still a lacki...