Snack food packaging features and consumer repeat purchase intent

• Main Authors: Ng, Kim-Soon, Ahmad, Abd Rahman, Md Yunus, Nur Syafiqah, Ali Hasaballah, Abdel Hafiz
• 格式: Article
• 出版: American Scientific Publishers 2018
• 主題: TP368-456 Food processing and manufacture
• 在線閱讀: http://eprints.uthm.edu.my/5475/; http://dx.doi.org/10.1166/asl.2018.11336

The visual aspects of snack food packaging can influence repeat purchase intention. In today’s busy working lifestyle, snack food may replace one or more of the daily meals. Previous studies reported the inconsistent finding of characteristics of packaging with consumer repeat purchase intent. Thus,...