Snack food packaging features and consumer repeat purchase intent

• 主要な著者: Ng, Kim-Soon, Ahmad, Abd Rahman, Md Yunus, Nur Syafiqah, Ali Hasaballah, Abdel Hafiz
• フォーマット: 論文
• 出版事項: American Scientific Publishers 2018
• 主題: TP368-456 Food processing and manufacture
• オンライン･アクセス: http://eprints.uthm.edu.my/5475/; http://dx.doi.org/10.1166/asl.2018.11336

The visual aspects of snack food packaging can influence repeat purchase intention. In today’s busy working lifestyle, snack food may replace one or more of the daily meals. Previous studies reported the inconsistent finding of characteristics of packaging with consumer repeat purchase intent. Thus,...