Creating sustainable snack food business success through brand experience and brand loyalty
A well-developed brand experience creates a sustainable market and business opportunities to a business. Brand loyalty is a key success factor of any organization creating the needed competitive edge to the firms in the market. This has attracted continual research efforts among researchers. Literat...
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| Main Authors: | , , , |
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| 格式: | Article |
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American Scientific Publishers
2018
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| 主題: | |
| 在線閱讀: | http://eprints.uthm.edu.my/5450/ https://doi.org/10.1166/asl.2018.11310 |
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