Creating sustainable snack food business success through brand experience and brand loyalty
A well-developed brand experience creates a sustainable market and business opportunities to a business. Brand loyalty is a key success factor of any organization creating the needed competitive edge to the firms in the market. This has attracted continual research efforts among researchers. Literat...
保存先:
| 主要な著者: | , , , |
|---|---|
| フォーマット: | 論文 |
| 出版事項: |
American Scientific Publishers
2018
|
| 主題: | |
| オンライン･アクセス: | http://eprints.uthm.edu.my/5450/ https://doi.org/10.1166/asl.2018.11310 |
| タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|