The relationship between attitude, intention and behavior towards mobile advertising amongst undergraduate students
The quick technology development in the realm of smartphones has made another medium for marketing of most companies. The utilization of smartphone as a promoting instrument to achieve customers around the global is presently progressively well known, making the smartphone as a perfect medium to rea...
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| Format: | Article |
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EduPedia Publictions
2018
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| Online Access: | http://eprints.uthm.edu.my/4456/ |
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